THE MEANING OF
Fashion · UI/UX
TMO is a slow-fashion brand living at the intersection of art, architecture, and design, and their website needed to feel like it. I designed and built the site's UX/UI, working hand-in-hand with the web developer and the brand's art director and copywriter, to turn their story into something minimal, a little rebellious, and easy for the client to run themselves once we were done.
The client wanted an elegant, functional website that he could easily maintain himself. The website was built on Squarespace, as it also fit the project’s needs both in terms of layout capabilities and technical features. A few specific layout and design choices necessitated the implementation of custom code, as they were not supported by the website builder natively.
The final product showcases the young brand’s visual identity with a minimalistic elegance, simple yet slightly rebellious layouts, and an ease of navigation that makes discovering TMO’s story both exciting and evident.
This project was made possible thanks to a tight collaboration between the project manager, art director, copywriter, client, web developer and designer.
